It’s a question we’ve all asked ourselves of late: Why not just put all of our investments in cash, 100 percent, just until things calm down? Those who are close to leaving the work force may be prepared enough financially to leave stocks behind for now. But investors with a time horizon beyond a few years may be doing real damage to their long-term finances by fleeing for the comfort of the safe and insured. This section is aimed at helping you find the investments that best match your personal strategy and tolerance for risk.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.