Before investing, consider the investment objectives, risks, charges, and expenses of the mutual fund, exchange-traded fund, 529 plan, Attainable Savings Plan, or annuity and its investment options. Contact Fidelity for a prospectus, offering circular, Fact Kit, disclosure document, or, if available, a summary prospectus containing this information. Read it carefully.
An instance in which the price to earnings ratio has a lesser significance is when companies in different industries are compared. For example, although it is reasonable for a telecommunications stock to show a P/E in the low teens, in the case of hi-tech stock, a P/E in the 40s range is not unusual. When making comparisons, the P/E ratio can give you a refined view of a particular stock valuation.
You could try advertising more, for example, by putting up signs around the neighborhood, posting about it on social media, or having people you know spread the word. You could also try doing it in a different neighborhood that might have friendlier people, or do it in a time and place where there's likely to be a lot of people walking around the area (e.g., near a church before the end of a mass).